Ashlee is a designer and thinker who believes design is as much about authenticity as it is about aesthetics.
drink of choice:
coffee
wine
matcha
brain type:
researcher
dreamer
hybrid
current hyper-fixation:
my prized possession:
My favorite thing about my work is…
With roots in fine art and graphic design, my background spans both physical and digital mediums. My work has lived in galleries and on screens.
After several years working remotely in an agency setting, I now freelance independently, focusing on UX/UI design, brand systems, and narrative-driven experiences for mission-driven clients. My approach bridges visual craft and human insight—designing not just for how something looks, but how it feels and communicates.
What I'm working toward
Lately, I’m refining what I stand for as a designer — tracing the threads of curiosity, honesty, and craft that run through everything I make. I’m working toward a clearer set of pillars to guide how I think, build, and collaborate.
Curiosity is a Compass
Curiosity is what keeps me moving. I ask questions early and often — about people, systems, and the small details that reveal how things really work.
Emotional Honesty
Good design should feel like it was made by a person, not a brand. I care about tone, timing, and the quiet details that make people feel understood.
Leave Your Ego at the Door
Design isn’t about being the smartest person in the room; it’s about staying open. The best ideas come from collaboration, conversation, and not needing to have all the answers.
Integrity in the Work
The way something’s made matters. Every design decision is an ethical one, even in small ways — I want my work to feel responsible and real.